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How To Survive Your First Year As An Event Planner!

It was almost exactly this time last year that I decided to take the leap and pursue my dream of becoming an event planner full time. It’s safe to say it’s been a busy year full of ups and downs but has also involved a lot of learnings.

Here are five of my main tips for surviving your first year as an event planner.

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Realise the Power of Networking

Networking is absolutely key for business owners at any stage of their careers but this is especially true in the first year of a new venture. Make sure you’re getting out there and meeting as many people in similar industries as possible, you never know when contacts are going to come in handy!

It’s also extremely beneficial to start building a network of fellow freelancers or business owners around you before you take the leap as their advice and support can be absolutely invaluable.

Remember to Take Time Off

In your first year of business it can be really easy to give yourself a hard time and constantly push yourself to work harder and longer hours but that’s not conducive to creating your best work.

Be sure to ultilise the flexibility that comes with being a business owner and book in some time to really switch off and unwind. You’ll find the break leaves you feeling ready and raring to return to work!

Make the Most of the Quiet Periods

There are peaks and troughs in every industry and that is especially true in the world of events but it’s how you manage those periods that is important. If you prepare and plan for them then they come as less of a shock!

Maximise your productivity by user these quieter periods to catch up with things that are constantly pushed to the bottom of your to-do list such as updating your accounts, working on your marketing strategy, planning your content in advance or pitching to new clients. It’s a great opportunity to get ahead of yourself and feel prepared for when things step up a gear again!

Celebrate Your Successes

The thing with running your own business is that there’s no one there to give you a pat on the back for a job well done. Of course there’s client feedback which you should always make sure to ask for but official appraisals are a thing of the past.

If you’ve worked hard on a project and it’s turned out well be sure to take some time out to reflect and celebrate the success (preferably with a glass of Prosecco)

Keep Smiling!

The way I approach business is with humour and it seems to have served me pretty well so far. The world of self employment can be an extremely stressful one so I try my best to remain positive and keep a light-hearted nature wherever possible!

I just want to say a huge thank you to everyone who has supported me so far in my business and here’s to another fab year ahead!

Do you have any tips for surviving your first year in business?




Shaun Johnson